24 10, 2018

Marketing Dashboards Powered By Y&L

2019-06-12T21:39:43+00:00Comments Off on Marketing Dashboards Powered By Y&L

You might have the brightest data scientist, the most powerful analytical tools on the market but if the data doesn’t present insight in a way meaningful to business people so they can take action, then it’s still just data. Watch how data can turn into insight with powerful marketing dashboards.

24 10, 2018

Digital Marketing Tools & Enhanced Decisioning Dashboards

2019-06-12T21:39:56+00:00Comments Off on Digital Marketing Tools & Enhanced Decisioning Dashboards

Digital disruption is causing companies to re-think their business models as new entrants put a new spin on things. Years ago you called a cab, now you use an app and some individual in their personal car picks you up. Marketing tools have advanced thanks to innovations in technology. Now, [...]

24 10, 2018

Environment Assessment & Analytic Proof-of-Concept

2019-01-31T22:28:29+00:00Comments Off on Environment Assessment & Analytic Proof-of-Concept

Plagued by disparate data sources, hand-scripted query data integrations, and segregated platforms for reporting and dashboards, our client envisioned a consolidated data environment with a unified reporting and dashboard platform, plus the ability to perform predictive analysis. Y&L created an analytic proof-of-concept showing Insight derived from taking sample data and [...]

24 10, 2018

BI Report and Dashboard Development

2019-01-31T22:28:24+00:00Comments Off on BI Report and Dashboard Development

Y&L’s data analysts designed, developed, and delivered over 14 C-level reports and 5 dashboards; analyzing areas such as accounting, traffic management, and operations. The team added design elements which helped improve data interpretation. By taking the time to understand the data model, and learning about the client’s business, Y&L analysts [...]

24 10, 2018

Customer Sentiment Analysis

2019-09-05T22:35:06+00:00Comments Off on Customer Sentiment Analysis

Retail client wanted to analyze customer comments using text analytics. Customer calls into the Service Center are captured and saved in a raw text format. Y&L analysts extracted Service Center data and derived sentiment utilizing latent Dirichlet allocation, text pooling, and clustering algorithms in R. This data was first explored [...]

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