Digital disruption is causing companies to re-think their business models as new entrants put a new spin
on things. Years ago you called a cab, now you use an app and some individual in their personal car
picks you up. Marketing tools have advanced thanks to innovations in technology. Now, new data
sciences in areas such as predictive modeling, sentiment analysis, customer profiling and the like give
marketers detailed views into their customers, their behaviors, and how to increase share-of-wallet and
better prospect for new customers.