Client: Trinity Church

COMPANYPROFILE: Trinity Church is a diverse church in the San Antonio area. PROJECT DESCRIPTION: Improve Marketing Campaign Effectiveness. ENVIRONMENT: MS Access

SUMMARY: Trinity Church needed to identify their target demographic for the acquisition of new students and the retention of old ones. Their goal was to put together a proper marketing campaign. In utilizing a time-series heat map in Tableau, leveraging the enrolled students’ previous school zip codes, we were able to determine that a majority of their acquisition took place over the course of five years, one month at a time. In addition to these findings, we were able to marry multiple data sets in order to determine target age, sex, and whether the student had increased performance over time at Trinity.